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Fastest growing US Web categories in December 2007 - 1.31.2008 [more ]
The consumer goods category once again saw significant growth gaining 23% to nearly 36 mln visitors, according to comScore.
OfficeMax led the category with 15.3 mln visitors, up 170%. Other
consumer goods sites achieving growth included QVC Sites, up 3% to 6.1
mln visitors, and Hammacher Schlemmer’s site Hammacher.com, up 9%to
807,000 visitors. The retail - music category posted a 17% increase to
nearly 28 mln visitors, led by Barnes & Noble with 9.3 mln visitors
(up 20%), CDUniverse.com with 3.5 mln visitors (up 4%) and eMusic with
3.4 mln visitors (up 89%). December saw shipping sites jump as
consumers shipped and anxiously awaited their holiday deliveries. The
category rose 21% to 37 mln visitors for December, with UPS Sites
leading the category with 18.3 mln visitors (up 34%), followed by
USPS.com with 16.8 mln visitors (up 19%) and FedEx with 12.3 mln
visitors (up 28%).
| |
November 2007 |
December 2007 |
Growth, YTY |
|
Total Internet : Total Audience |
182,362 |
183,619 |
1% |
|
Fragrances/Cosmetics |
16,592 |
21,512 |
30 |
|
Consumer Goods |
29,100 |
35,936 |
23 |
|
Jewelry/Luxury Goods/Accessories |
19,688 |
24,036 |
22 |
|
Shipping |
30,693 |
36,990 |
21 |
|
Retail - Music |
23,846 |
27,933 |
17 |
|
Gay/Lesbian |
2,043 |
2,367 |
16 |
|
Retail - Food |
16,629 |
19,000 |
14 |
|
Weather |
60,132 |
68,388 |
14 |
| Sports/Outdoor |
32,244 |
36,586 |
13 |
|
Flowers/Gifts/Greetings |
39,753 |
44,594 |
12 |
|