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Demographic progfiles of online purchasers online |
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Demographic progfiles of online purchasers online - 2.25.2088 [more ]
% each demographic group who make up
the purchasing and non-purchasing population |
Online purchasers |
Haven’t bought online |
| Gender |
| Male |
49% |
49% |
| Female |
51 |
51 |
| Age |
| 18-29 |
26 |
24 |
| 30-49 |
46 |
37 |
| 50-64 |
23 |
28 |
| 65+ |
6 |
12 |
| Race/ethnicity |
| White (not Hispanic) |
74 |
66 |
| Black (not Hispanic) |
10 |
11 |
| Hispanic (English speaking) |
10 |
18 |
| Education |
| Less than high school |
6 |
11 |
| High school grad |
29 |
25 |
| Some college |
25 |
42 |
| College + |
39 |
21 |
| Income |
| Under $25K |
13 |
19 |
| $25K-$40K |
12 |
15 |
| $40K-$60K |
17 |
18 |
| $60K-$100K |
22 |
16 |
| Over $100K |
19 |
7 |
| Don’t know/Refused |
17 |
25 |
| Region |
| Urban |
25 |
27 |
| Suburban |
50 |
47 |
| Rural |
14 |
15 |
| Internet use |
| Has broadband at home |
77 |
53 |
| Number of cases |
1,111 |
570 |
| Source: Pew Internet & American Life Project Survey |
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