Advertising on sports Web sites to reach $1.1 bln in 2011 Print E-mail
Advertising on sports Web sites to reach $1.1B in 2011 - 8.3.2007 [more] eMarketer estimates that US advertising revenues at sports-related Web sites will reach $1.1 bln in 2011, up from -$407 mln in 2006. As a%age of overall sports advertising, the Internet’s share will double to 10% by 2011, up from 4.9% in 2006.



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Behavioral ads to generate $1 bln in 2008 at only 11% of the US display, rich media and video market