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72% of Americans with college education cannot tell the difference between 720p, 1080i and 1080p - 6.23.2007 [more]
78% of consumers are interested in purchasing an HDTV for their next TV buy, according to Hitachi. 66% are not comfortable explaining HDTV. 66% not comfortable explaining options such as 720p, 1080i and 1080p. 62% not comfortable explaining options such as DLP, LCD and Plasma. 72% of adults with college education are not comfortable explaining options such as 720p, 1080i and 1080p; only 59% of those without a college education are “not comfortable”. Seven in ten women are not comfortable explaining HDTV technology (DLP, LCD, Plasma). 64% plan to purchase a larger screen television for their next TV buy. 74% of households with children want a larger screen for their next purchase. 47% of household with children want a screen 50″ or larger. 37% want a 50″ screen or larger. 23% want a 60″ screen and 14% want a 50″ screen. |
