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17% of Web users think official product sites are useless

17% of Web users think official product sites are useless - 3.5.2008 [more ] Only 14% of users conduct research on branded consumer-packaged goods (CPG) Web sites. According to the results, consumers who don’t conduct their research at a CPG product web site told us their reason was because: don’t know about the branded product sites (67%); don’t find the branded product sites helpful (17%); don’t trust the information at the branded product sites (16%), according to MediaPost.