Gold Advice for Startups Raising Money

This is Golden Advice from Adeo Ressi, the founder of TheFunded . If you’re a startup raising money, do not hesitate to begin following these golden rules. If you’re not familiar with the fund-raising game, these tips are truly time-honoured ones. Typically it takes quite a lot of experience just to learn these tips up. You’ll have to be in the fund-raising game to seriously pick out such nuggets of knowledge. By then, it could have been too late. So yea, most important point: Clear the market in parallel not series and create a market for your shares.

    The only time your lawyers will be honest with you in the venture raising process is when you interview them. After that don’t trust anything they say because their motivation is to close the deal and get the fee.

    Everyone needs to go and pitch a VC first and expect it to fail. That first pitch will suck no matter what. Bring a business partner who is silent. Have him or her watch the interaction. Every time the VC falls asleep or makes a derogatory statement, your partner writes that down, and you go and fix it.

    All you need is a PowerPoint. Make it 20 minutes. Do not throw in detailed financial statements. You are basically throwing a giant hunk of steak into a lion’s den and rolling around in it. Numbers is their business. They will tear you apart.

    VCs talk amongst themselves. Most entrepreneurs fall into the classic mistake of pitching serially. There is no such thing as confidentiality. Your materials will be seen by dozens of VCs the second you pitch. It gets worse, if a VC likes you, they will tell the other VCs that you suck. You want to hit as many funds as you can,. I recommend trying to hit 30 funds in two weeks. Typically, you will get one term sheet per 10 pitches.

    I guarantee you your first term sheet will be bad. They will lowball you, then they will pressure you to sign it quickly. Hold off. Your goal now is to get the second or third term sheet. Without other offers there is no market.

    VCs say we will co-invest. They are trying to share the offer. Tell them, “No. Why don’t you make me an offer? I will evaluate the offer separately.” Do not let them syndicate the deal or merge the term sheets.

    There is no confidentiality. Everything you send out will be seen by your competitors.

>Source< 

---