US Internet usage in February 2009 Print E-mail

US Internet usage in February 2009



Activity Have ever
done this
At work
only
At home
only
Both
work &
home
Some
other
place
Have not
done this
Buy a product online, such as books,
music, toys or clothing
76% 3% 53% 19% 1% 24%
Watch video on a video-sharing site
like YouTube or Google Video
53 3 37 12 1 47
Send “instant messages” to
someone who’s online at the same
time
41 6 22 12 59
Use an online social or professional
networking site like MySpace,
Facebook or LinkedIn
35 3 25 7 65
Read someone else’s online journal
or blog
33 3 22 8 1 66
Play online games 28 24 3 72
Contribute writing, files or other
content to your employer’s website
23 10 3 8 1 77
Create or work on your own online
journal or blog
12 9 2 1 88
Source: Pew Internet Project




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Behavioral ads to generate $1 bln in 2008 at only 11% of the US display, rich media and video market