QuasiPreneur.com

Top 10 Startups Worth Watching in 2008

Top 10 Startups Worth Watching in 2008

By Julie Sloane 12.24.07 | 12:00 AM

Credit crunch? Recession risk? You'd never know it, judging by the frenzy of startup activity. In fact, it's a pretty good time to start a company. Generous payouts from Web 1.0 IPOs and more-recent acquisitions have given rise to a new generation of angel investors and venture capitalists. Plus, getting acquired by Google is an attractive and plausible exit strategy for many entrepreneurs. Those factors have combined to make a startup market almost as frothy as the dot-com bubble.

We say almost, because the spending is a bit less lavish than before, and because -- unlike 1999 -- many of the new crop of startups have real promise. Here are 10 pre-IPO, pre-acquisition companies worth watching in 2008.

23andMe

There's a lot you could buy with $1,000, but for that price 23andMe offers something never before sold to the masses: your DNA. Are you predisposed to prostate cancer? Glaucoma? Heart disease? 23andMe, profiled recently in Wired, can tell you. The implications could rock the medical world -- and the ethical one. As the science of genomics continues to improve, 23andMe should be able to provide ever-better information. In 2008, it will also provide social networking between customers who share traits ranging from ethnic origins to disease profiles.

Founders: Linda Avey and Anne Wojcicki
Funding: $12 million, from Genentech, Google and New Enterprise Associates
Employees: 30

37Signals

There's a reason nobody ever uses the phrase, "It's as simple as computer programming." But Chicago's 37Signals has made life simpler for programmers and small businesses alike with products such as Basecamp (project management software) and an increasingly popular open source web framework called Ruby on Rails. The company ditches the philosophy of "more features, more better" in favor of simplicity and accessibility: Focus only on the most important features and make things easier to use. The company itself embodies its keep-it-simple philosophy: Fewer than 10 staffers, working from humble offices, create programs quickly and nimbly adapt them based on user feedback. 37Signals released version 2.0 of Ruby on Rails in December, which should give many programmers a happy new year.

Founders: Jason Fried, Ernest Kim, Carlos Segura
Funding: Undisclosed sum from Bezos Expeditions
Employees: 8

AdMob

When AdMob launched in 2005, its prospects did not look bright. As a startup mobile-advertising network, it would have to compete with Google, and how feasible is that? But AdMob has defied the odds. While Google is just four months into testing a mobile version of its advertising network, AdMob has already served 12 billion ad impressions to mobile users. As more consumers buy web-enabled mobile phones, the prospects for mobile advertising can only improve.

Founder: Omar Hamoui
Funding: Undisclosed Series A from Sequoia Capital; $15 million Series B from Accel Partners and Sequoia Capital
Employees: 65

Rest of the top 10 --> Wired
Views:298

Comments (1)