Although
convergence is on the horizon, it hasn't arrived yet and no one is
certain what will happen when it does. One thing is certain, however:
The Internet is now indispensable both for consumers and the CE
industry.
"The world is going digital at a dizzying rate," says Lisa Phillips, eMarketer Senior Analyst and the author of the new report, Consumer Electronics Online: Converged or Confused?
"New products, falling prices and increased capabilities have made the
global CE market almost impervious to economic ups and downs."
In-Stat projects strong CE sales for several years to come.
Total global shipments are projected to grow from 2.1 billion units
in 2006 to three billion in 2010, with Europe, the Asia-Pacific region
and the "rest of world" region leading the growth.
"The digital home is the next frontier, the next huge
opportunity for the CE industry," says Ms. Phillips. "But today if you
say 'digital home,' most US adults will answer 'too expensive' or 'too
hard to set up.' At the same time, many of them wish they could
integrate and control the various electronic devices already in their
homes."
According to Strategy Analytics, last year consumers worldwide spent $166 billion on digital home entertainment devices, an increase of 33% over 2005.
Growth is expected to increase 14% this year, to $190 billion.
That's not bad. But before more consumers will buy new digital
technology, more of them have to be able to receive digital signals.
The "Global Digital TV" report, from Informa Telecoms & Media, projects that 489 million homes, or 40% of households worldwide, will receive digital signals in 2011.
By then, the Asia-Pacific region — driven by digital TV growth in
China — will surpass North America in the number of households owning a
digital TV set.
"Nevertheless, Americans love technology, particularly if it
delivers entertainment such as TV programs, movies, video games or
music," says Ms. Phillips. "Digital technologies are most prevalent in
portable form — cellphones, MP3 players and the like — but digital
television, scheduled to become the standard broadcast technology in
February 2009, is showing strong sales growth."
Currently, the music sector leads in digital downloads, but
online TV and movie content will experience rapid growth beginning this
year. US consumers will spend $3.6 billion on digital entertainment
content in 2007, and nearly $8 billion in 2010 — a 115% increase.
"eMarketer projects the majority of all digital content will be
distributed via the Internet in years to come," says Ms. Phillips.