News Cellar - Startup Profile

New ad outfit targets social-networking sites

Information in a user's profile may or may not indicate that they intend to buy something, but companies are willing to experiment.

By Yi-Wyn Yen, Fortune

(Fortune) -- Figuring out how to sort through personal profile pages to target ads has become a top priority for both MySpace (Charts, Fortune 500) and Facebook. But in the new California gold rush to turn valuable information that people reveal about themselves into advertising dollars, lesser-known social networking sites are getting left behind.

Next month entrepreneur Scott Rafer plans to launch a new ad network, Lookery on the Web, that will rent out data it gathers from smaller social networks and market it to developers and other companies.

"Getting this kind of data is a marketer's dream. What we do is aggregate the data to show, say, women in their 30s who live in San Francisco with pets," says Rafer, Lookery's CEO and co-founder. "Getting a more detailed understanding of who your customers are makes your business healthier."



Personal Growth - Health

Beat stress, drink tea

Wed Oct 4, 1:59 PM ET

Regular cups of tea can help speed recovery from stress, researchers from University College London (UCL) said on Wednesday.

Men who drank black tea four times a day for six weeks were found to have lower levels of the stress hormone cortisol than a control group who drank a fake tea substitute, the researchers said in a study published in the journal Psychopharmacology.

The tea drinkers also reported a greater feeling of relaxation after performing tasks designed to raise stress levels.

Andrew Steptoe, of UCL's department of Epidemiology and Public Health, and one of the report's authors, said the findings could have important health implications.

News Cellar - Marketing

Hispanic Ad Spending Still Climbing

AUGUST 2, 2007

Capturing English-language site views is tough.

Spanish-language advertising continues to outperform the general market, according to data released in Advertising Age's "Hispanic Fact Pack" report.

The report also said that TNS Media Intelligence cut its 2007 Spanish-language media spending growth projection to 3.7%. That is still double the 1.7% growth outlook for overall US measured media spending.

TNS' figures are for Spanish-language TV, newspapers and magazines. They do not include English-language media aimed at bilingual and English-speaking Hispanic Americans.

News Cellar - Startup / Entrepreneurship

Got a Weekend? Start a Business

August 6, 2007, 11:22AM EST

Trying to a start a Web-based business in two days, knowing when to turn an idea over to a pro, incorporating online tools into a business

Create a New Venture in a Weekend? Not So Fast


Like most startups, Startup Weekend launched the weekend of July 7 with lots of hopes and hype. About 70 company founders gathered in Boulder, Colo., with the intention of launching a Web-based startup—in which all would share equity—by the end of the weekend.

By late Saturday, a promised prototype had failed to materialize, says a participant who chronicled the weekend on a blog. "A group of about 10 people starting talking in private about the fact that the product was being over-engineered and not revved quickly enough," the blogger recalls. "A proposal to set off a splinter group…first surfaced then."

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300M mobile connections in Latin America in 2006 - 7.26.2007 [more]


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