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Video Startup RealPeopleRealStuff.com Voted Best of 2007

By Users at Global Trend-Spotting Site

January 10, 2008 11:32 AM Eastern Time

Online Video Classified Site Was Second Most-Viewed New Business Idea at Springwise.com

NORFOLK, Va.--(BUSINESS WIRE)--Video classified site RealPeopleRealStuff.com has been named as the second most-viewed of all new business ideas on Springwise.com, a website which scans the globe for the most promising new business ventures, ideas, and concepts. RealPeopleRealStuff.com has also been lauded in The Wall Street Journal, Los Angeles Times, and Marketplace on National Public Radio.

RealPeopleRealStuff.com, which launched on May 1, 2007, combines the popularity of online video with the practicality of classified ads, allowing both consumers and businesses to create and post their own video commercials, selling real estate, cars, products, and services. And it just might change the way that people buy and respond to advertising.

YouTube made it easy to post funny videos, explains Alan Jacobson, one of the sites creators. People have responded enthusiastically just for the chance to become famous without a financial incentive. Craigslist made it easy to make money by selling goods and services online, but has no video capability. RealPeopleRealStuff.com offers both.

 

Since its launch, RealPeopleRealStuff.com has established strategic partnerships with newspapers in the U.S. and Canada to bring their new advertising model to local markets.

Janet DeGeorge, a leading expert in classified advertising, says While some people do post video ads on YouTube which is free its really not set up for advertising. Youve got video ads from all over the world for homes and restaurants next to videos of cats playing piano. At RealPeopleRealStuff.com and its partner sites, youve got ads in a commercial environment, with consumers actively seeking your product or service, in your area.

At a time when newspapers are seeing steadily declining revenues from classified advertising in their print product, video advertising may allow them to recoup some of the business theyve lost to sites like eBay and Craigslist. According to Borrell Associates, the nations leading online advertising research firm, the nascent online video market is poised to grow more than tenfold over the next five years, comprising 33% of all online local advertising by 2012.

If the users of Springwise.com are any indication, RealPeopleRealStuff.com may well lead the way.





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