We’ve been trying out Trusted Opinion’s general service for several months, and came to dislike it because it makes it a little too easy to spam everyone in your e-mail contacts and other social networks. We registered, and were getting notes from friends about everything they like and dislike — not just movies, but on other things too — even though we hadn’t opted in to get the notifications. Aggressive email campaigns, however, are par for the course these days — for drawing users.

Flixster, and more especially Spout focus on user-generated recommendations mixed with social elements, but Trusted Opinion’s main hook is its customized ratings. The ratings you see, on a scale from one to ten (including decimals) are based on the opinions of the people in your immediate and extended network. Friend2Friend has a similar approach, but focuses on consumer products instead of movies.

We wonder, though, if this latest feature of Netflix integration will be worth it; Netflix already has a decent recommendation system, and is currently trying to make it more social already.

Trusted Opinion has raised a little more than $1 million.