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InOneWeekend, 100 People and a Carload of Caffeine Built a Business

InOneWeekend, 100 People and a Carload of Caffeine Built a Business

Last update: 12:09 p.m. EDT July 22, 2008

CINCINNATI, Jul 22, 2008 (BUSINESS WIRE) -- One hundred people with diverse backgrounds gathered together at the University of Cincinnati with one common goal in mind--to create a new Internet start-up company in one weekend.

InOneWeekend ( www.inoneweekend.org) kicked off Friday, July 11 at 3 p.m. with a keynote speech on innovation by Roy Gilbert, Director of Global Consumer Operations for Google. After the speech, participants began work to develop a new business concept, build a technology prototype, create a business plan and deliver an investor presentation to venture capitalists.

The participants ranged from students and corporate employees who wanted to learn the skills involved in creating a start-up to entrepreneurial veterans who wanted to get back in the game. It included men and women from all over the region, and integrated programmers, designers, marketing executives, financial planners and management personnel.

"The weekend is about experiencing the start-up life without having to quit your day job," said Stephen Boord of Neyer Holdings, a sponsor of InOneWeekend.

Jeff Stamp, a consultant who has successfully launched six start-ups and products including Baked! Lays(R) Potato Crisps (chips), facilitated Friday's creative session. During that session, participants developed more than 50 ideas for a company. The proposals were narrowed down and one idea was selected. After little more than 36 hours, the final creation was named LifeSpoke(TM).

LifeSpoke is a new online personal media archive targeting the "memory holders" within every family. The website employs an innovative, patent-pending personal timeline that allows easy searching of specific media. An interactive "memory wheel" allows users to build and manipulate highly customizable clusters of content, including photos, video, audio, and narratives, which can then be shared with friends and family around the world.

Though still in development, LifeSpoke hopes to help its users capture, create and share all of life's memories and maintain intimate connections with one another. Anyone interested in becoming a part of the Beta test group can create an account by visiting www.LifeSpoke.com.

As illustrated by the new company's tagline, LifeSpoke hopes millions around the world will sign on and begin "Sharing the journey."

SOURCE: InOneWeekend

InOneWeekend Dan O'Keeffe, 513-235-8638 This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or Elizabeth Edwards, 513-317-2439 This e-mail address is being protected from spam bots, you need JavaScript enabled to view it