| How To Make A Million Before You Turn 20 |
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How To Make A Million Before You Turn 20Melanie Lindner / Forbes02.13.08, 1:40 PM ET
While four of the five were making a mint on the Internet, Fraser Doherty was doing things the old-fashioned way. In 2002, at the age of 14, Doherty started making jams from his grandmother's recipes in his parents' kitchen in Edinburgh, Scotland. Neighbors and church friends loved them. As word spread, Doherty started receiving orders faster than he could produce them at home, so he rented time at a 200-person food-processing factory several days a month. Go With The FlowBy age 16, Doherty left school (with his parents' blessing) to work on his jams full time. In early 2007, Waitrose, a high-end supermarket in the U.K., approached Doherty, hoping to sell his Superjam products in their stores. Within months there were Superjam jars on the shelves of 184 Waitrose stores, hoisting Doherty and his business to new heights.Doherty borrowed 5,000 pounds (about $9,000) from a bank to cover general expenses and more factory time to produce three flavors: Blueberry & Blackcurrant, Rhubarb & Ginger and Cranberry & Raspberry. Tesco (other-otc: TSCDY - news - people ) followed, adding Doherty's products to 300 stores across the U.K. In March, Superjam will launch at Tesco in Ireland. Last year Superjam hit $750,000 in sales and is on track to double that in 2008 (about 50,000 jars a month). Based on a reasonable valuation multiple of one times revenue--jelly-maker J.M. Smucker (nyse: SJM - news - people ) trades at 1.2 times sales--Doherty's 100% stake is worth in the neighborhood of $1 million to $2 million. Not bad for a 19-year-old. Doherty's recommendation to other young entrepreneurs: "Have an attitude of adventure, and enjoy the journey." Double DownCameron Johnson truly took that perspective to heart, parlaying one hit into the next. Back in 1994, when he was just 9, Johnson launched his first business out of his home in Virginia, making invitations for his parents' holiday party. By the seasoned age of 11, Johnson had saved up several thousand dollars selling greeting cards. He called his company Cheers and Tears. But the little guy didn't stop there. At age 12, Johnson offered his younger sister $100 for her collection of 30 Ty Beanie Babies, all the rage at that time. The young entrepreneur quickly earned 10 times that amount by selling the dolls on eBay (nasdaq: EBAY - news - people ). Smelling potential, he contacted Ty and began purchasing the dolls at wholesale with the aim of selling them on eBay and on his Cheers and Tears Web site. In less than a year, Johnson banked $50,000--seed money for his next venture, My EZ Mail, a service that forwarded e-mails to a particular account without revealing the recipient's personal information. He hired a programmer to flesh out his idea, and within two years My EZ Mail was generating up to $3,000 per month in advertising revenue. Be FearlessJohnson still wasn't done. In 1997, he joined forces with two other teen entrepreneurs, Aaron Greenspan and Tom Kho, to create an online advertising company called Surfingprizes.com, which provided scrolling advertisements across the top of users' Web browsers. Those who downloaded the software received 20 cents per hour (a tiny fraction of the value to the advertiser) for the inconvenience of having ads splay across their computer screens. The boys employed a classic pyramid strategy to spread the service. Users who managed to refer Surfingprizes.com to a new customer would nab 10% of that new person's hourly revenue. But Johnson and company didn't just sell software--they wanted a piece of that juicy ad revenue too. Their solution: partnering with companies such as DoubleClick, L90 and Advertising.com that could sell the ads for them. Under the agreements, the middlemen would collect 30% of any ad revenue sold, while the three boys split the remaining 70%, out of which they paid those referral fees. "I was 15 years old and receiving checks between $300,000 and $400,000 per month," says Johnson. At 19, he sold the company name and software (but not the customer database) to an undisclosed buyer. Says Johnson, "Before my high school graduation, my combined assets were worth more than $1 million." Now just 23, and with other ventures under his belt, Johnson spends his time giving speeches and promoting a new book. "Put yourself out there," he advises. "Don't be afraid of rejection. Don't be afraid to ask anything." Stick To A VisionAt 15, Catherine Cook and her brother Dave, 17, were flipping through their high school yearbook and came up with the idea to develop a free interactive version online. In 2005, the two convinced their older brother Geoff, a budding Web entrepreneur himself, to invest $250,000 and his time to help them launch MyYearbook.com, a social-networking site based in Skillman, N.J. Soon after, the Cooks merged with Zenhex.com, an ad-supported site where users post a variety of homemade quizzes, more than doubling the number of eyeballs taking in their site. But when they tried to expand even further, they hit some snags. Potential investors wanted to move the company's headquarters to New York (the Cooks wanted to stay put). They also wanted to have ads appear on users' personal profile pages (the Cooks didn't). Good thing the Cooks stuck to their vision. By 2006, MyYearbook had raised $4.1 million from the likes of U.S. Venture Partners and First Round Capital. Since then, the site has attracted such advertisers as Neutrogena, Disney (nyse: DIS - news - people ) and ABC; has grown to 3 million members worldwide; and rakes in annual sales in the "seven figures," says Catherine. How to compete in an industry dominated by MySpace and Facebook? Mine a niche. "[Our site is] specifically for high school students, and we really listen to the suggestions of our members," says Catherine. While the Cooks decline to discuss the value of their stake in the business, one MyYearbook investor (who agreed to speak only if unidentified) claims the Cooks' chunk is worth "well over $1 million." Seven figures is real money to anyone, let alone a teenager. Yet despite their heady success, all of these young world-beaters seem to remain--refreshingly--kids at heart. "I'm not driving around in fancy cars," says Doherty. "I'm in it totally for the adventure." Profits and perspective: Sounds like a recipe for even greater success in the decades to come.
Certificateswap.comAnother Cameron Johnson brainchild, Certificateswap.com allowed people to buy and sell unwanted gift certificates online. While gift certificates routinely changed hands on eBay, the auctioneer charged a healthy fee--"up to 13% of the cards' value," says Johnson. "We took only 7.5%." Johnson sold CertificateSwap.com in 2004, when Johnson was just 19, for an undisclosed "six-figure" amount.
MyYearbook.comIn 2005, Catherine Cook, 15, and her brother Dave, 17, were flipping through their high school yearbook and came up with the idea to develop a free interactive version online. Soon after, the Cooks merged their social-networking site with Zenhex.com, an ad-supported site where users post a variety of homemade quizzes, more than doubling traffic to their site. By 2006, MyYearbook had raised $4.1 million from the likes of U.S. Venture Partners and First Round Capital. The business has since attracted advertisers such as Neutrogena, Disney and ABC; has grown to 3 million members worldwide; and rakes in annual sales in the "seven figures," says Catherine. How to compete in an industry dominated by MySpace and Facebook? Mine a niche. "[Our site is] specifically for high school students, and we really listen to the suggestions of our members," says Catherine.
Whateverlife.comConceived by 14-year-old Detroit native Ashley Qualls as a personal portfolio with pictures and graphics, the ad-supported site evolved to offer free MySpace layouts and tutorials for teens who want to learn how to do their own graphic designs and coding. Whateverlife.com, which Qualls owns outright, claims to nab 7 million individual visitors a month and counts Verizon Communications as an advertiser. In March 2006 Qualls reportedly received an offer (from an undisclosed buyer) for $1.5 million, but turned it down.
Dubit LimitedIn 1999 Adam Hildreth of West Yorkshire, England, entered the business world at the age of 14 by starting this social-networking outfit. Companies like Coca-Cola used the site's members for focus groups to help market their products to young people. Hildreth served as managing director of the agency for almost four years, leading Dubit to become the most visited teen Web site in the U.K. Five years later, the British Broadcasting Corp. named Hildreth, then 19, one of the U.K.'s 20 richest teens, with an estimated net worth of 2 million pounds, or approximately $3.7 million.
Crisp ThinkingIn 2005, Hildreth founded another business, which developed software to protect children from "online groomers"--pedophiles trolling the Internet. According to a recent Cambridge University study, Crisp's software is 98.4% effective in detecting potentially dangerous conversations online.
SuperjamIn 2002, at the age of 14, Fraser Doherty started making jams from his grandmother's recipes in his parents' kitchen in Edinburgh, Scotland. As word spread, Doherty eventually rented time at a 200-person food-processing factory several days a month. In early 2007, Waitrose, a high-end supermarket in the U.K., approached Doherty hoping to sell his Superjam products in their stores. Within months there were Superjam jars on the shelves of 184 Waitrose stores. Last year Superjam hit $750,000 in sales and is on track to double that in 2008. Doherty's 100% stake is now worth in the neighborhood of $1 million to $2 million.
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