Members of Generation Y have 145 conversations a week about brands, according to Keller Fay Group data cited in an August 2007 Brandweek article. That is twice as many brand conversations as adults.

Nearly six in 10 teens mentioned marketing and media in their conversations, while only 48% of adults did.

Only 7% of adult word-of-mouth mentions happened online, compared with 19% of teens'.

For both groups, 61% of brand word-of-mouth mentions were offline, even if the mentions were also being made at the same time online or in text messages.

Most teen brand mentions were positive (58%), compared with 64% of adult brand mentions.

The Keller Fay Group surveyed 13-to-17-year-olds during the first five months of 2007.