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Demographics of Social Network Users |
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Demographics of Social Network Users
April 5th, 2009
The percentage of online Americans in each demographic category who have a profile on a social network website:
| All adults |
35% |
| Sex |
| Men |
35 |
| Women |
35 |
| Age |
| 18-24 |
75 |
| 25-34 |
57 |
| 35-44 |
30 |
| 45-54 |
19 |
| 55-64 |
10 |
| 65+ |
7 |
The percentage of online Americans in each demographic category who have a profile on a social network website:
| Race |
| White, non-Hispanic |
31 |
| Black, non-Hispanic |
43 |
| Hispanic |
48 |
| Annual Household Income |
| Less than $30,000 |
45 |
| $30,000 - $49,999 |
38 |
| $50,000 - $74,999 |
30 |
| $75,000 + |
31 |
| Education |
| Less than HS |
43 |
| HS grad |
31 |
| Some college |
41 |
| College grad |
33 |
| Locale |
| Urban |
34 |
| Suburban |
26 |
| Rural |
23 |
| Source: Pew Internet Project |
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