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News Cellar -
Startup / Entrepreneurship
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Tech Tools
A look at some of the gadgets and technology services that small businesses find especially useful
By RAYMUND FLANDEZ
October 1, 2007; Page R9
As more small businesses find technology indispensable, more technology companies are finding small businesses indispensable.
This is good news for small businesses, as tech
providers are increasingly targeting them with a wide array of
products. But it's also creating more confusion among small firms, as
they face a widening array of buying options.
What's a small business to buy? Based on interviews
with small-business owners around the country, here are some of the
tech tools and services that many have found particularly helpful.
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Personal Growth -
Life
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Organize your family's essential information in case of an emergency
My mom had a minor stroke last week and was unable to speak. (She's fine now, thank God.) But when it happened, we had no idea where her "stuff" was - her insurance info, her bank accounts, even the location of the keys to her house was a mystery. Ultimately, we were able to get everything pulled together, but it was a waste of precious time that we could've spent on other, more important things. |
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News Cellar -
Startup / Entrepreneurship
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Entrepreneurs, employees separate breeds
August 19, 2007
Q: Do you think entrepreneurs are made or
born? I say born, my partner says made. What say you? — Gerald
A: More often than not, I would say that someone
is either an entrepreneur at heart or they are not. This is not to say
that people cannot learn the skills necessary to be successful in their
own business — of course they can, and they should. But do you want to
start your own business? Actually, do you need to start your own
business? That is the question.
I have a friend visiting from out of town this
week. He has a great job — an excellent salary, amazing health
insurance, a company car, a 401(k) that is matched dollar for dollar by
his employer — you name it. I could only dream of such benefits. But do
you know what? While he sometimes dreams of switching gigs with me, and
vice versa, the truth is, we could never switch places.
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News Cellar -
Startup / Entrepreneurship
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Keeping it simple is key to success
September 30, 2007
In the second of a three-part series Rachel Bridge looks at why the straightforward approach is best
HOWTO PUNCH ABOVE YOUR WEIGHT
SOME of the most successful businesses are also some of the simplest ones. Not
necessarily simple because they have a simple product or service to sell,
but simple because their business model is straightforward. They know what
they are selling, to whom they are selling, and what customers want.
Think of Starbucks, Amazon or Easyjet. All deliver a very clear message about
what they are selling and what customers can expect in return, and
consequently all have a very clear route to market.
Chris West, business adviser and author of the Beermat Entrepreneur books,
said: “Speak in a language that ordinary people can understand. Use proper
English, rather than this awful managementese that some people use. If you
have to use a technical term explain what it means.
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