Facebook game Mob Wars making $22,000 a day

There’s a Facebook game pulling in $22,000 a day and it’s not an application from RockYou or Slide. It’s an independently developed game called Mob Wars, currently the 13th most popular app on Facebook.

At least that’s what Developer Analytics, a Facebook service for developers and marketers, claims. Today, the company released its first ranking of the top twenty Facebook applications, ordered by monetization potential. Its numbers are mostly consistent with VentureBeat’s earlier reporting, which suggested that Mob Wars expected to make $15 million over 12 months. For comparison, Slide and RockYou, the biggest app developers on Facebook, make the list at #5 and #6 with FunSpace and SuperWall at $8,415 and $7,872, respectively. This is less than half of what Mob Wars is suggested to make.

However, as Developer Analytics points out in their announcement, it has not been able to estimate the impact of brand advertising on Facebook. There simply haven’t been enough deals from which to draw data.  As a result, companies like Slide and RockYou, whose apps have gigantic reach and are best suited to draw brand advertisers, may be undervalued.

Another caveat is that highly engaging Flash-based apps, such as Zynga’s Texas Hold’em Poker and the many popular games from Playfish, are underrepresented because the equations are based on pageviews, which Flash games do not generate.

Either way, the many naysayers suggesting that it’s impossible to make money on Facebook might want to think again.

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