The Business.com Internet domain and search engine is for sale and could fetch between $300 million and $400 million, The Wall Street Journal Online reported on Friday.

The closely held business is expected to attract interest from companies like Dow Jones & Co. and New York Times Co., the Journal said, citing people familiar with the matter. Two entrepreneurs bought the domain name for $7.5 million im 1999, a record at the time.

None of the companies mentioned in the report was immediately available to comment.

Santa Monica, California-based Business.com runs a search engine, directory, and pay-per-click advertising network with more than six million monthly unique visitors, according to the site.