News Cellar - Marketing

The Viral Marketing Effect

JULY 10, 2007

Getting the word out.

Of all word-of-mouth (WOM) tactics, viral marketing has probably drawn the most attention from marketers. And they have lofty goals for it. According to a 2006 study by JupiterResearch, cited in Internet Retailer, the biggest goal of viral marketers was to increase brand awareness (71%). Half also expected to drive online sales, and 44% hoped to drive offline sales.

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Personal Growth - Psychology

Hacking Knowledge: 77 Ways to Learn Faster, Deeper, and Better

knowledgeIf someone granted you one wish, what do you imagine you would want out of life that you haven't gotten yet? For many people, it would be self-improvement and knowledge. New knowledge is the backbone of society's progress. Great thinkers such as Leonardo da Vinci, Thomas Edison, Benjamin Franklin, Albert Einstein, and others' quests for knowledge have led society to many of the marvels we enjoy today. Your quest for knowledge doesn't have to be as Earth-changing as Einstein's, but it can be an important part of your life, leading to a new job, better pay, a new hobby, or simply knowledge for knowledge's sake — whatever is important to you as an end goal.


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Personal Growth - Psychology

Why Shocking Images Stick in Short-Term Memory

Clara Moskowitz / LiveScience Staff Writer
Thu Aug 7, 2008 2:05 PM ET

You'd probably remember seeing a man with pink hair more than you could recall the guy walking next to him with brown hair. That's because our brains best remember attention-grabbing images, according to a new study.

Previous research has implied an upper limit to the number of visual images a person can store in short-term memory, but a new study found that memory capacity is much more flexible.

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News Cellar - Biz Models

Wired-weary youth seek face time

Some experts believe social-networking trend has reached saturation point
By Martha Irvine
The Associated Press
Updated: 4:24 p.m. PT Oct 6, 2006

CHICAGO - For some, it would be unthinkable — certain social suicide. But Gabe Henderson is finding freedom in a recent decision: He canceled his MySpace account.

No longer enthralled with the world of social networking, the 26-year-old graduate student pulled the plug after realizing that a lot of the online friends he accumulated were really just acquaintances. He's also phasing out his profile on Facebook, a popular social networking site that, like others, allows users to create profiles, swap message and share photos — all with the goal of expanding their circle of online friends.

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  • Article: Do Mothers Need Some Time Away from Social Media?
    Social networking may be stressing mothers out. Half of US mother social users report feeling pressure to create an image that their lives are perfect on social platforms, with younger mothers especially likely to feel this way. The majority of mothers have actually considered stopping use of or taking a break from social media due to burnout or frustration.
  • Article: UK Retailer Sites See Major Mobile Interest
    Digital shoppers in the UK invariably use their mobile devices at some point in the shopping journey. For 10 of the biggest retailers in the UK with a digital presence, that's very much the case. In the past year they saw a surge in the amount of Android users headed to their sites and apps vs. declines in desktop and laptop users.
  • Article: The Content Is Out, but Where's the ROI?
    More than three-quarters of business-to-consumer marketers use content marketing. However, they're still struggling to measure content effectiveness, citing this as the top content marketing challenge, and less than one-quarter say they're successful at measuring return on investment.
  • Article: Facebook Messenger Makes Its Mark in APAC
    Facebook's release of a separate messaging app wasn't exactly greeted with open arms in the US, but the story is different across Asia-Pacific. Nearly 60% of mobile web users in the Philippines and 57% in India use Facebook Messenger, according to research, and close to half in Malaysia and Vietnam do, too.
  • Article: Despite Huge Digital Video Audience, Brazil Sees Low Video Ad Engagement
    Brazil is home to the largest digital video viewer audience in Latin America, and the country boasts the highest penetration in the region as well. However, that's not translating to high video ad engagement.