News Cellar - Marketing

Social media offers "new breed" of marketing
Tuesday, 04 Dec 2007 14:13

Social media marketing strategies have been described as a "new breed" of internet advertising.

Chief Ingredient, an online marketing company, has suggested advertising through social media can increase the quality of website traffic and "ignite" word-of-mouth discussions about a product or service.

It commented that the development of sites such as MySpace, YouTube and Flickr now allow consumers to discuss and share information on all aspects of a company - from its product to its customer support.

"Chief Ingredient helps our clients engage the social media landscape and increase buzz about their products or services with the branding they control," claimed Micah Johnson, founder and chief executive officer of the firm.

Steve King, chief executive of ZenithOptimedia, recently commented that online advertising could become the third-biggest advertising medium in the world by 2010, overtaking magazines.

He also said internet advertising could be worth $36 billion (£17.5 billion) this year, which is $5 billion more than was predicted 12 months ago.

Personal Growth - Money

Mental Accounting

Why It's Easy to Blow the Tax Refund and Hard to Catch a Cab in the Rain

By Shankar Vedantam
Washington Post Staff Writer
Saturday, May 19, 2007

Let's say you are headed to a movie. As you are about to enter the theater, you reach into your pocket and find to your dismay that you have lost your ticket. You don't have a receipt, so if you still want to see the movie, you have to pay another $10 for a new ticket.

If you are like most people, you would probably think twice. You may still plonk down the money, but you will now feel that you paid $20 for a $10 movie.

But let's construct the scenario differently. You are going to a movie. As you stand in line at the box office to buy your ticket, you discover that you have dropped a $10 bill on the Metro. You are disappointed, of course, but would this affect your decision to buy the movie ticket? Again, if you are like most people, you may feel sore about the lost money, but it probably won't affect your decision to buy the ticket.

News Cellar - Tech Business

10-month-old startup raises $20 million to sell imaginary (sorry, virtual) goods

Live Gamer Inc. on Monday emerged from stealth-mode with $20 million in Series B funding as it prepares to launch a platform that will allow virtual world gamers to buy and sell virtual property with real money.

The New York startup received the capital from new investor Charles River Ventures of Waltham, Mass., and the returning Kodiak Venture Partners of Waltham and Pequot Ventures of Menlo Park, Calif. Live Gamer received $4 million in Series A funding when it was founded in February, president and co-founder Andrew Schneider said.

The 10-month-old company was co-founded with serial video game entrepreneur Mitch Davis, who serves as Live Gamer's chairman. Davis was the founder of Massive Inc., an in-game advertising company that Microsoft Corp. acquired for between $200 million and $400 million in May 2006. Massive's advertising technology places ads that change every 15 seconds within a video game's background.
News Cellar - Biz Models

College Students Head to Internet U.

AUGUST 1, 2007

The most wired generation yet.

Of the 18 million US college students heading back to campus this fall, 17.1 million, or 95% of them, use the Internet at least once a month.


Students report spending a significant amount of time online each week.

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