By ARTHUR MAX, Associated Press Writer
Sun Sep 21, 2008 11:55 AM ET
At the university cafeteria, women linger longer than men over their
lunch decisions. Given a choice, they tend to opt for meat labeled
"animal friendly," while men likely will go for a new product.
Cameras are watching them. From inside a control room, monitors
record the customers' movements, hesitations, facial expressions,
posture, weight, even their eating habits.
It gives the scientists plenty to chew over. They study the
influences on eating, how products can be made more appealing, and how
to direct consumers to specific — perhaps healthier — choices.