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In 2005, when Silicon Valley entrepreneur
Michael Arrington started TechCrunch, his popular blog on Internet
startups, he saw it mainly as a chance to indulge his obsession with
young technology companies.
But it turned out that Arrington had latched onto something big.
TechCrunch became the go-to site for the scoop on new Web companies.
And, as technophiles flocked to TechCrunch, advertisers followed suit.
Arrington's blog morphed from a labor of love into a fast-growing
business.