-
comScore Releases April 2012 U.S. Online Video Rankings
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 181 million U.S. Internet users watched nearly 37 billion online content videos in April. Video ads saw another record-breaking month with nearly 9.5 billion, representing 1 in 5 videos viewed online in April.
-
Brand Advertisers Go Digital in Brazil as Online Display Ad Market Soars to 190 Billion Impressions in Q1 2012
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the latest insights on the display advertising market in Brazil from its comScore Ad Metrix service, which showed that 190.5 billion display ads were delivered to Brazil?s Internet population during the first quarter of 2012. Dafiti.com.br and Netshoes.com.br ranked as the top display advertisers in March 2012 with each delivering upwards of 2 billion impressions. comScore?s Alex Banks will be providing more insight on the state of Brazil?s online advertising market via a live, complimentary webinar on Wednesday, May 16. For more information and to register, please visit: http://www.comscore.com/Press_Events/Events_Webinars/Webinar/2012/State_of_Online_Advertising_Brazil_Webinar
-
Engagement with Online Video on the Rise in Germany
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service, indicating that 46.9 million German internet users viewed a video online in March 2012. The number of people viewing videos online has grown by 2.3 percent over the past year and time spent per viewer has increased by 33.7 percent.
-
comScore Releases April 2012 U.S. Search Engine Rankings
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in April with 66.5 percent of search queries conducted.
-
comScore Selected by Libero, Italy?s Leading, Locally-Owned Web Destination, as Analytics Provider
comScore, Inc. (NASDAQ: SCOR), today announced that Libero, Italy?s largest locally-owned portal has selected comScore Digital Analytix as its analytics platform provider. The selection follows an in-depth review process including a number of web analytics providers, and was awarded to comScore for its comprehensive digital expertise and breadth of solutions.
-
comScore Reports $44.3 Billion in Q1 2012 U.S. Retail E-Commerce Spending, Up 17 Percent vs. Year Ago
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its Q1 2012 U.S. retail e-commerce sales estimates, showing that online retail spending reached $44.3 billion for the quarter, up 17 percent versus year ago. This represents the tenth consecutive quarter of positive year-over-year growth and sixth consecutive quarter of double-digit growth.
-
comScore Introduces Innovation to Validate Online Campaign Delivery in Spain
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the Spanish launch of its validated Campaign Essentials? (vCE) product, a new measurement solution for validating digital ad delivery. vCE is an innovation that enables the advertising industry to measure verified impressions across key areas such as visibility, targeting and brand safety.
-
comScore Introduces Mobile Metrix 2.0, Revealing that Social Media Brands Experience Heavy Engagement on Smartphones
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the U.S. launch of Mobile Metrix® 2.0, its next generation mobile behavioral measurement service. Mobile Metrix 2.0 brings comScore?s Unified Digital Measurement? to smartphone devices, combining passive on-device measurement with census-level data to provide one of the most accurate and detailed views into actual U.S. mobile media usage across apps and mobile browsing.
-
comScore to Speak at the Jefferies Global Technology, Media
RESTON, VA, ? May 3, 2012 ? comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Dr. Magid Abraham, President and Chief Executive Officer, will present at the Jefferies Global Technology, Media
-
comScore Introduces validated Campaign Essentials? (vCE) in Canada
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the Canada launch of its validated Campaign Essentials? (vCE) product, a new measurement solution for validating digital ad delivery. vCE enables a holistic view of campaign delivery and a verified assessment of ad-exposed audiences via a single, third-party source. Unlike existing single-point solutions, it provides an unduplicated accounting of impressions delivered across a variety of dimensions, such as ads delivered in-view, in the right geography, in a brand safe environment, absent of fraudulent delivery and to a particular target audience.
-
comScore Reports First Quarter 2012 Results
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced financial results for the first quarter of 2012. In the first quarter of 2012, comScore achieved quarterly revenue of $62.3 million, which was an increase of 18% over the first quarter of 2011. GAAP income before income taxes was $0.6 million and GAAP net loss was ($0.5) million, or ($0.01) per basic and diluted share. Non-GAAP net income was $7.9 million, or $0.23 per diluted share. Adjusted EBITDA was $11.6 million or 19% of revenue, an increase of 18% from adjusted EBITDA of $9.9 million in the first quarter of 2011.
-
comScore Reports March 2012 U.S. Mobile Subscriber Market Share
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending March 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 26.0 percent market share. Google Android continued to grow its share in the U.S. smartphone market, accounting for 51 percent of smartphone subscribers, while Apple captured more than 30 percent.
-
comScore Releases ?The Digital Politico? Report Highlighting 5 Ways Digital Media is Shaping the 2012 U.S. Presidential Election
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report analyzing the use of digital media in the 2012 U.S. presidential election to date. Entitled The Digital Politico: 5 Ways Digital Media is Shaping the 2012 Presidential Election, the report examines key trends shaping the current election cycle in areas such as social media, digital advertising, and paid search.
-
comScore validated Campaign Essentials? (vCE) Gets Global Adoption from Several of World?s Leading Brands
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that several global brands across multiple continents are using comScore validated Campaign Essentials? (vCE) for measurement of their online ad campaigns. The respective brands will use vCE to validate whether the ads in their campaigns were delivered in-view, in the right geography, in a brand safe environment, and absent of fraudulent delivery, as well as whether or not the ads were delivered to the right target audience. comScore has conducted more than 2,600 studies worldwide since launching Campaign Essentials? in 2009, including vCE studies across 28 countries since the product?s introduction in January 2012. More than 120 advertisers and agencies and 80 publishers and ad networks around the world have contracted comScore for digital campaign measurement.
-
Tablet Competition Heats Up: Kindle Fire Captures more than Half of Android Tablet Market
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the next generation of its Device Essentials? service, offering new insight into global digital device usage. Based on comScore?s global Unified Digital Measurement (UDM) data, which utilizes census-level information from tagged web page content, Device Essentials includes reporting of brand and operating system for digital device and Internet traffic patterns (i.e. page views) from computers, smartphones, tablets, music, players, e-readers and gaming devices.
-
European Mobile Gaming Gets Social: Rise in Smartphone Adoption Drives Increase in Mobile Gaming and Social Play
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of mobile gaming behaviour across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) using the comScore MobiLens service. The study showed that 42 percent of smartphone users in EU5 reported playing a game on their device in February 2012, displaying an increase of 55 percent over the past year. More than half of the UK smartphone audience (52.4 percent) reported playing a game on their device, proving to be the largest mobile gaming market in the EU5.
-
comScore Media Metrix Ranks Top 50 U.S. Web Properties for March 2012
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for March 2012 based on data from the comScore Media Metrix service. Lotto sites witnessed a huge spike in traffic as the Mega Millions jackpot climbed towards its eventual $656 million total in March. Meanwhile, Travel sites were busy keeping up with spring break and summertime travel demand.
-
For Display Ads, Being Seen Matters More than Being Clicked
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and Pretarget, the intent targeting company, today released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions.
-
In Japan, Smartphones Surpass Feature Phones among Newly Acquired Devices for First Time Ever
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the Japan mobile phone industry during the three month average period ending February 2012. The study surveyed more than 4,000 Japanese mobile subscribers and found Sharp to be the top mobile handset manufacturer overall with 23.5 percent market share. Google?s Android platform accounted for the majority of smartphone market at 61.4 percent, followed by Apple with 34.2 percent of the market
-
comScore Appoints Beth Uyenco as Senior Vice President of International Research
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Beth Uyenco has joined comScore as Senior Vice President of International Research and will be based in Chicago. Ms. Uyenco will be responsible for overseeing comScore?s research methodologies in international markets and she will play an integral role in comScore?s initiatives with local market measurement JICs, including UKOM in the UK, MESA in Spain, STIR in the Netherlands, and others.
|
