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Facebook: Around the World in 800 Days
Over the last few years social networking has emerged as a truly global phenomenon, and today Facebook is known to be the favourite site of young and old across many countries around the world. The numbers speak for themselves: in March 2012, 806 million people age15+ visited Facebook.com on a worldwide basis.
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Social Media Delivers Valuable Exposure for Presidential Campaigns
In case you missed it, comScore recently released a report entitled The Digital Politico: 5 Ways Digital Media is Shaping the 2012 Presidential Election. The report analyzes key digital campaign elements that have impacted the primaries, with an eye to how these will affect the general election.
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Despite its Declining Importance for Many Display Campaigns, the Click Remains Important for Pharma Marketers
Over the years, comScore has published several studies ? including one this past week ? that illustrate how the click is often the wrong metric for measuring the effectiveness of online display advertising. We have also shown that simply being exposed to an online ad, even when a click does not happen, often drives meaningful lifts in site visitation, purchase behavior and other key performance metrics. These findings continue to change how success is perceived and measured in digital advertising. Just as with other media such as television, radio and print, marketers are beginning to understand that an action at the exact moment of exposure is not the only indicator of effective advertising. Accumulated exposures, even without clicks, provide value to brands that should not be discounted.
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comScore Introduces Mobile Metrix 2.0: The Next Generation of Mobile Behavioral Measurement
Today comScore is excited to announce the U.S. launch of Mobile Metrix 2.0, the next generation of mobile audience measurement. Mobile Metrix 2.0 provides mission critical insights into the behavior of the most active mobile media consumers: smartphone owners. Mobile Metrix 2.0 is based on passive behavioral data collected from a 10,000+ person panel (whose members have agreed to install comScore?s measurement software on their mobile devices). When combined with data from comScore?s census network of tagged sites and apps, Mobile Metrix 2.0 delivers our clients an unprecedented view of the U.S. mobile consumer.
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Digital Advertising Develops Presidential Candidate Brands and Engages Voter Groups
Yesterday, comScore released a new report entitled The Digital Politico: 5 Ways Digital Media is Shaping the 2012 Presidential Election, which highlights the key elements of the U.S. Presidential campaigns? digital strategies ? such as online advertising, online fundraising, social media, and search ? and how they are being leveraged to improve their chances of victory in November.
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Web TV Shows Promise, But Lack of Paid Search Strategy is Puzzling
The online video market has been predominantly characterized by two fundamentally different types of content: user generated content (UGC) and professionally-produced premium content. The former has incredible reach, but due to a variety of factors such as potentially unsafe brand environments and lower production values it does not command the same high CPMs as the latter. Premium video content, which more closely resembles the TV environment, offers a more premium ad placement and CPM.
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comScore Plants 3 Millionth Tree as Part of ?Trees for Knowledge? Program
comScore is thrilled to announce that we recently planted our 3 millionth tree as part of our ?Trees for Knowledge? panelist recruitment program. In partnership with the non-profit organization Trees for the Future, comScore introduced this program in 2008 to support the planting of millions of trees in developing communities throughout the world as part of an incentive program used to recruit and retain research panelists.
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Panel Participation Yields Digital Insights
Recently, at the Minority Corporate Counsel Association?s CLE Expo in Chicago, I had the opportunity to participate in a fascinating panel discussion on the growing use of social media and its implication for businesses. The session included representatives from AOL, Walmart and PRNewswire.
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So What if Only 1% of Facebook Fans 'Engage'?
At the outset, online advertising made a big mistake by deciding on the click as a measure of success. Unfortunately, it looks like we're about to do the same with social media.
Back in January, researcher Karen Nelson-Field of the Ehrenberg-Bass Institute ignited a debate over the value of Facebook advertising when she argued that marketers are wasting time talking to their fans ? i.e. "heavy buyers" of the brand ? because only a small percentage of them interact with the brand message. Instead she suggested that brands should be looking at other channels to attract "light buyers."
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Optimizing News for Searchers, Search Engines & News Publishers
Keeping up on news search optimization is a daunting task for any news publisher or marketer. With the news business being so dynamic, it's hard enough keeping up on all of the latest news stories, let alone optimizing your search campaigns to capitalize on breaking news at a moment?s notice. News-related searching has ballooned over the past few years, both on search engines and on news sites, but how people search on these different sites and what they search for differs greatly.
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comScore Supports Consumer Privacy Bill of Rights
I am honored to have been invited to the White House on February 23rd to attend the announcement of the Consumer Privacy Bill of Rights. This initiative is the culmination of years of work within the industry to create meaningful self-regulation that gives consumers insight and choice into how their personal data are used.
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How to Optimize Search Marketing on Tablets vs. Smartphones
Having attended myriad web conferences over the years, I?ve heard most every prediction you can imagine. Some were a bit misguided (?Portals are the future direction of the Web!?) and others were spot on (?This Google thing seems to have legs??), but far and away the most elusive one to get right has been ?It?s the Year of Mobile!? Having heard this mantra since 2005 or so, it felt like my annual rallying cry regarding the Chicago Cubs World Series chances, with the results always seeming to fall short of expectations.
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Putting the Mobile Future in Focus ? 5 Stories that Will Shape the Mobile and Tablet Markets in 2012
Last week comScore announced the release of the 2012 Mobile Future in Focus report, a comprehensive view of the mobile and connected device landscape through an exploration of key trends driving smartphone adoption, mobile media usage in categories such as social networking and retail, mobile ecosystem dynamics, and shifts in multi-device digital media consumption. The report highlights insights primarily from mobile markets in the U.S., Canada, UK, France, Germany, Spain, Italy and Japan.
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The Advent of the Computer
From its very first applications, it was clear that the computer would forever change our lives. Although opinions vary, most historians would contend that the computer?s origins predate the minicomputers and microprocessors of the 1960s and ?70s by a couple of decades?ages, in technological terms. According to the experts, Colossus was the world?s first electronic, digital, programmable computer, which, along with its successors, was used by British code breakers during World War II to read encrypted German messages and played a vital role in the Allies? successful Normandy landings.
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Putting the Digital Future in Focus ? 5 Stories that Will Shape the U.S. Digital Industry in 2012
comScore just released its 2012 U.S. Digital Future in Focus report, which is full of interesting data and covering the digital industry including social media, search, online video, digital advertising, mobile and e-commerce, including an analysis of what these trends mean for the year ahead. This report is the next generation of our former Digital Year in Review report series, which primarily focused on the past year?s events, whereas we now turn more of our attention to the implications for the year ahead and help bring the future into focus for digital marketers.
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