News Cellar - Marketing

Mobile E-Mail Marketing Gets Skimmed

JULY 18, 2007

The PC's killer app meets the small screen.

E-mail users read their messages in a different way on mobile phones than on PCs, according to ExactTarget's "E-Mail Marketing for the Small Screen" report. Nearly nine in 10 mobile e-mail users skimmed messages on their phones, and then read the full version on desktop or laptop computers.

Smartphone users mainly checked mobile e-mail to stay connected and read urgent messages, but rarely read commercial e-mails.

Mobile e-mail users usually did not click on links within e-mails — just over half had ever done so. Nor do they make online purchases with their smartphones.

News Cellar - Startup Profile

Startup TypeRoom Building Online Content Management System

The company is currently beta testing pro and lite versions, which are based on WYMeditor open source software.

Startup TypeRoom on Thursday launched in private beta online editing and publishing tools people can use to change individual pages on Web sites.

The tools are the first piece available of TypeRoom's Web-based content management system that the company plans to release in beta in the second quarter, with the first version shipping in the second half of the year, chief executive and founder Reilly Sweetland said. The "lite" version available now is what the company is offering to give people a chance to test the ease of use of the WYSIWYG editing tools.

News Cellar - Startup / Entrepreneurship

Entrepreneurs share their tips for success

By STEPHEN ALTHOUSE The (Easton) Express-Times

EASTON, Pa.—The economy is tanking.  So is banking.

And credit isn't exactly cranking.

Starting a business can be dicey even when all the stars are aligned, but in these economic times it takes supreme planning, expertise, commitment and fortitude to become a success.

It takes one other thing: optimism.
Personal Growth - Psychology

37 Stress Management Tips

By Michael Castleman

Alternatives to Anxiety

Stress is a fact of life, but being stressed out is not. We don't always have control over what happens to us, says Allen Elkin, Ph.D., director of the Stress Management Counseling Center in New York City, and yet, that doesn't mean we have to react to a difficult, challenging situation by becoming frazzled or feeling overwhelmed or distraught. Being overly anxious is not just a mental hazard; it's a physical one too. The more stressed out we are the more vulnerable we are to colds, flu, and a host of chronic or life-threatening illnesses. And the less open we are to the beauty and pleasure of life. For your emotional and bodily benefit, we've consulted experts and come up with 37 easy, natural alternatives to anxiety. Enjoy!

1. Breathe Easily
"Breathing from your diaphragm oxygenates your blood, which helps you relax almost instantly," says Robert Cooper, Ph.D., the San Francisco coauthor of The Power of 5 (Rodale Press, 1996), a book of five-second and five-minute health tips. Shallow chest breathing, by contrast, can cause your heart to beat faster and your muscles to tense up, exacerbating feelings of stress. To breathe deeply, begin by putting your hand on your abdomen just below the navel. Inhale slowly through your nose and watch your hand move out as your belly expands. Hold the breath for a few seconds, then exhale slowly. Repeat several times.
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764M wireless handsets to include USB by 2010 - 6.18.2007 [more]


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