News Cellar - Making $$ on the Web

Good Blog Writing Style

Danny Sullivan begs "Google Blog: Please Get Descriptive With Your Headlines!" and I agree. Here are some rules for good writing style when you're blogging:

  1. Use descriptive headlines that reveal the point of the article without further reading; the key here is to create microcontent that can fare well on its own. (An example of a good title is "Edit Captions in Picasa Web Albums" used at the unofficial Google System. An example of a bad title is the official Google blog's "Greetings, Earthlings!") Keep in mind the headline may be read in an RSS reader, a news portal which aggregates content, a search result, your blog archive, a bookmark and so on, and it may be surrounded by dozens of other headlines.
  2. Write in inverted pyramid style: first get to the point and mention the core ideas, then fill in the details in later paragraphs. The first and second sentence should allow people to decide if they want to continue reading this.
News Cellar - Web 2.0

Web 2.0 vulnerabilties to watch for

Greg Enright

July 19, 2007 () (Network World Canada) -- New Web applications such as wikis, blogs and podcasts that foster increased collaboration and communication have enjoyed a great proliferation in recent months. They have brought with them, however, a number of new security challenges with which corporate network managers now have to contend.

According to Robert Hansen, president of California-based security consultancy SecTheory, the use of programming languages such as Java and AJAX, as well as the JSON data interchange format, in Web 2.0-style apps has created another door from which nefarious elements can enter a company's back end and do irreparable damage.
News Cellar - Startup / Entrepreneurship

Goodbye, Cubicle. Hello, Startup!

Author Michelle Goodman offers women irreverent yet practical advice on making the leap from corporate job to independent venture

Getting Started May 2, 2007, 1:48PM EST

Author Michelle Goodman, a self-described former "wage slave," left her cubicle in 1992 to work for herself, and never looked back. But the transition wasn't easy for her. Indeed, although women make up one of the fastest growing segments of entrepreneurship, Goodman discovered that most find it difficult to make the leap (see BW Online, 1/31/07, "The Face of Entrepreneurship in 2017").

So Goodman culled the lessons from her own trials and errors along the way to solvent self-employment and compiled them in her practical and irreverent guidebook, The Anti 9 to 5 Guide: Practical Career Advice for Women Who Think Outside of the Cube (Seal Press, 2007). BusinessWeek staff writer Stacy Perman recently spoke with Goodman about getting out of the cube and on your own. Edited excerpts of their conversation follow.

You called yourself a wage slave. Why?

News Cellar - Making $$ on the Web

Man Trading Up From Paper Clip to House

By BRIAN BERGSTEIN, AP Technology Writer Mon Apr 17, 12:59 AM ET

Kyle MacDonald had a red paper clip and a dream: Could he use the community power of the Internet to barter that paper clip for something better, and trade that thing for something else — and so on and so on until he had a house?

PAPER CLIP TO HOUSEKyle MacDonald, is a young Montreal man who is using the power of the internet to trade up a paper clip to a house

After a cross-continental trading trek involving a fish-shaped pen, a town named Yahk and the Web's astonishing ability to bestow celebrity, MacDonald is getting close. He's up to one year's free rent on a house in Phoenix.

Not a bad return on an investment of one red paper clip. Yet MacDonald, 26, vows to keep going until he crosses the threshold of his very own home, wherever that might be.

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